|Posted on February 16, 2016 at 3:40 PM||comments (2)|
Book Trailers are videos that act as teasers and a way of getting people to be interested in your book. But do they work? Is this one of the key pratices and techniques of building a following? I say yes. Why are book trailers so underrated? It's not because people aren't watching them it's because your not giving people a reason to wach them. Sure you can write in your "keywords" when you tag words while creating it so that people on YouTube will discover it but this only goes so far. You need a more wide range of availability and you need to drive traffic to your videos. How do you do this? Well first check out my 6 Ways to Generate Book Trailer Views for starters as it gives 6 very simple ways to harn views. Also realize that while you want to draw people to Youtube because that's where most go to watch videos you shouldn't just use Youtube. Use other sites such as Daily Motion, Vimeo or even GodTube if you write Christian Fiction. Why are book trailers underrated? Because your not promoting and marketing to the group of people who decide to buy a book based off watching them. This is why you need to promote your trailers to as many video streaming sites as you can and then not only make tags and keywords pertaining to people on those sites but go look for outside sites where people who enjoy watching book trailers will be interested. Do such people and places exist? Of course they do, they may not be easy to find but again there are people whose decision to buy a book is based on their watching of book trailers.
Why are book trailers underrated? Because it's a simple tool that doesn't need a group or niche. Even if certain people don't immediately decide to buy books based off watching trailers you should of course still pertain and market to them because it's still a book. Yes, remember? Your video is about your book so chances are while they may not be fans of trailers if you know they will enjoy the genre and content to what your books about then chances are they will still watch it and it may influence their decision. The idea is you want to entertain, you want an audience. You know you have put together quality content so you want to showcase that and show it off. You want to target a certain audience but at the same time you want to target audience in general. Nothing says you have to go all out to prmote your video, a simply promo on social media or mention of it in a comment on a site can go a long way. You also don't have to say much because your letting the trailer do all the talking. So again, aside from finding a group or targeting an audience you want to make sure you know your showing quality content and people will also see the hard work and quality content and they will be intrigued. The idea is you don't want people to be sold you want them to invest.
Why are book trailers underrated? Given all the other ways people promote and market, no one thinks to make them or view them. What's wrong with this? Well for one we watch television and we watch movies but most of all we watch commercials. What makes us go out and watch a movie? commercials for upcoming movies. What are these? You guessed it, movie trailers. Book trailers are like movie trailers in the sense that they are trying to get your interested and they want you to invest. Most people enjoy movie trailers and in this case book trailers are a smaller version of them but they have the same intent and message which is to attract a following. Personally, if there's one thing I enjoy more than writing a novel it's creating a book trailer for it. I do this because I want to showcase my book in a creative way. Not only do I want to appeal to my audience but I want to appeal to a certain audience and I also know that trailers intrigue people. I feel that while book trailers are underrated it doesn't stop me from creating them because in the event they pick up, I have mine there for view for people to watch at any time. Who knows if book trailers will pick up and become a part of the essential ways to promote books but that should not stop us from creating them and it should not stop us from continuing to use them as a way to promote our novels.
|Posted on February 12, 2016 at 5:25 PM||comments (0)|
We all have an idea of how to make them or at least where to go to have them created for us but what about getting views for your book trailer? Youtube is obviously the number one place to post a trailer followed by your own website or blog but what about after these two spots?
Are there other places where an author can post their trailer? Is there a view generating secret that we don't know about? I believe book trailers are one of the most under utilized marketing tools and people forget that a simple view of their book can change things for you.I've come up with a list of 6 ways to possibly generate book trailer views. I myself will also be implementing these ideas and if I get results or not I will report my findings, here are the list of ideas:
-Watch and comment on other peoples trailers/trailers within your genre: It’s a nice gesture to give feedback on trailers you watch. Keep it short by writing a sentence or two. Sometimes the person may respond back and may even check out your trailer. Also be sure to leave your name and the name of one of your books but no link.
-Post links of trailers on Social Media: I'd say Twitter may be a better bet with more of a chance as Facebook tends to do what they do best..hide your posts. Post it to any other social media site you’re a part of and remember to post every once in a while.
-Reference your trailer in threads on Goodreads: Your not tooting your own horn, your informing and using your own work as an example. Of course you’ll need to post in the appropriate threads such as ones devoted to posting trailer links. It also helps if you’ve created your own thread for it or post it on your own thread.
-Focus on Youtube: If you dedicate time on Youtube chances are you’ll find a whole lot of videos hopefully not all about cats. Try taking this time and editing your videos, look into similar ones and browse other videos and see what’s popular.
-Put them on your website: If your video components don't take up all the bandwidth on your webpage then post them there. If you get a lot of page viewers they may enjoy this and perhaps check it out.
-Make A Good Trailer/Word of Mouth: The idea is you want to make a good quality trailer and if you believe it is good then tell people about it. Tell friends and those interested in your work. Just kindly ask them to check out your trailer and ask what they thought of it.
Again, these tips aren't revolutionary but simple enough that everyone can try them to gain better views for their book trailers.
Feel free to check out my trailers on my channels on https://www.youtube.com/channel/UCMXCB666Bvn9TSx5tVjr0-w" target="_blank" rel="nofollow">Youtube and Daily Motion
|Posted on August 3, 2015 at 3:15 PM||comments (0)|
If any of you have seen me around on Goodreads you've heard me discuss this in several topics. Book trailers are important, are they necessary? I say yes and no. Given our society and between our love for watching Youtube videos and needing to be persuaded by media it shows that perhaps book trailers are a necessity after all. I think book trailers are one of the most underrated tools to promote one's book and many authors under utilize it. They are simple to make and you don't have to go find a trailer making service and spend hundreds of dollars. You can if you'd like but I don't think it's necessary. You can post them to Youtube which is the main spot(in my opinion), your website/blog if you have one and even on Goodreads. I actually make my own book trailers as they are easy to make if you have Windows Movie Maker or something similar on your computer. This not only saves you money but I assure you once you figure out how it works you'll not only be making quality book trailers but you'll have fun making them as well. There is an audience for book trailers. There are people out there who determine the books they wish to read by browsing and watching book trailers. Also if your trailer is done well enough the main idea is that it draws the attention of someone who just happens to come across it so again they don't need to be followers of trailers but at least interested in the idea of your book and they watch the trailer to become more interest and it makes them go out and buy it.
If you don't wish to make your own you can always look around on Goodreads at members who offer book trailer making services or a simple Google serach will work as well though again I'd suggest giving Windows Movie Maker or whatever kind of program you have on your computer a try. Should you invest time into making one? Yes. It won't hurt. Even if you believe it won't drive in sales which it probably won't it serves as another way for you to reach people and get your book out there. Lets be honest we all enjoy movie trailers as they peek our interest to see the movies, well book trailers serve the same purpose. Also we tend to have short attention spans so it's goo to make your trailer between 1-2 and a half minutes. Trailers also serve as a great promotional aspect, it's another way for someone to speak about your book on your behalf. With trailers you can talk about your book, tell a little bit about them, tease people about it. If they enjoy it then chances are they will check it out. With all the promotional and makreting tools that are already out there and at your advantage to use, what do you really have to loose in making a book trailer? Look of it as an extra to your book, a mini movie, I think I speak on behalf of most authors when I say we'd all like to see our books make it to the big screen. Well, with a book trailer we can do just that, make it into a mini movie and showcase our book.
So what do we know? We as a society enjoy being entertained by watching Youtube videos and whether or not we want to admit it the media influences what we like in one way or the other. Trailers are and can be easy to make if you have time, patience, creativity and the proper program to use to make one. There are quite a few places to post them and you really have nothing to loose by making one. So what are you waiting for? Go browse some book trailers and get a good idea. You can check out my https://www.youtube.com/user/Panther7788/videos" target="_blank" rel="nofollow">trailers I've made and if it inspires you to want to make you own well good because you should. Go on and make your own and realize the importance of book trailers!
|Posted on February 7, 2015 at 2:25 PM||comments (1)|
So you've just created your own book trailer. You got the pictures, captions, special transition effects and timing for them all right as you want them. Now you need some music to go with it, to give it that true movie trailer feel. Now I'm sure I speak on behalf of everyone that's ever done a trailer when I say, "I want to use one of my favorite songs". Now of course we know that that may not be possible because of trademark and copyright infringement. Aside from that another reason you may not want to use a particular song is because it may turn people off though that's a small reason compared to the whole rights issue. Okay so where do you find music to use that won't get you in trouble? Well as far as I know there's two good places. The first is Youtube. After you upload your trailer to Youtube there's a feature that allows you to choose what song to use and they are all free to use though you should credit the singer in your trailer just in case. Another place is HP Free Connect Music. If you have Windows Movie Maker one feature it brings you to is this site which has tons of free songs to pick from. Which ever you decide to choose is up to you but now the issue is, finding the right music to fit to your trailer. Some are easier to figure out then others for example if your book is horror then obviously you want your trailer to have creepy music. If your book is erotica then chances are you want that sexy slow jam to match up with it. However first you must remember that the music you choose is for your trailer not for you. Yes you should pick out the one you like best but also decide if it's best for your overall message that is your trailer
For my first trailer which was for my Western Horror book, I wanted something that was not only creepy but has western style, of course this was not easy to find. I either found all country folk western tunes or just creepy and scary without a western element. So when I came across the tune I used, "Windy Western Revolvers" by The Old Scratch Ensemble. When I heard it I knew it was it, it not only fit what I was looking for but I myself liked the way it sounded. Now did I luck out? Ehh maybe not, I'd like to think that If I didn't find that song that I would have eventufally found another as even though my search for the right tune was limited there was something out there for me. As for my 1st trailer for The Macabre Masterpiece I needed something straight up scary. This would be simple however I heard a certain preference in mind. I wanted it to be creepy but the kind that you heard in movies where it's calm, quiet and before you knew it it jumped and scared the ever living crap out of you. I found just the tune. I don't know the name off hand and it's not listed on my trailer but oddly enough I heard it elsewhere on an episode of The Haunting, so it's not only used but may help people connect to my trailer when they hear the music. Finally for my last trailer for Like A Box of Chocolates I wanted a spacy and calm type of tune. I knew creepy was out of the question. The book and trailer is about various genres of poetry and since my cover was of a space scene I wanted to give it a techy, spacy atomsphere type of sound. It took me longer then it did with the other two but I found just the music perfect for my vision for the trailer. The thing to take from my exmaples of my own experiences is music for your trailer makes all the difference. You want the music to hit the viewer and you want it to not only sounds good but fit the books pictures as well.
Where you choose your music may or may not matter but the only thing you want to realize is that music is quite an effective marketing tool. Movie trailers, commericals and tv shows use certain songs because they know the songs a hit and it sounds good but most of all they know it will go over well with the general public. Whether it's a classic Coca-Cola commerical or Back in Black by AC/DC chances are when you hear the song you're brought back to a place where you heard the song and it reminded you of something. Perhaps it put you in a good mood, this is why they use it and this is also why using the right music is key for your book trailer. Chances are you've probably not heard the song that I or someone else uses for theirs but if it's a upbeat song with a good tune it can really win the person over and really bring them in to check out your work. Music can be used so simply and it's just like the saying goes, A little goes a long way and in this case yes, music can go a long way if you use it correctly. Many people rely on music and I could get into a whole other topic on the influences and impact that it makes but chances are you already know that and well, another time. If you really want an idea on how music can make an impact and how it can truly make a marketing tool then check out this article from Entrepreneur magazine http://www.entrepreneur.com/article/242390. So now that you're done reading what and why music makes all the difference for a book trailer remember it the next time you decide to create one and are looking for that perfect tune.