The Plasmatic Writer

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Building An E-mail List/Landing Page

Posted on June 5, 2017 at 5:35 PM Comments comments (0)

One thing I have been hearing since I first became an author was how you should “Build an E-mail list” or “Build an Author Platform”. At first I didn’t really understand it and then after I found out more about it I felt it didn’t apply to me or that I couldn’t do it. For a while I kept coming across the idea and seeing others talk about it and insist it’s importance while I continued to brush it off. Recently I have found out even more about building an e-mail list such as how it works, what a person needs and how they can build and gain followers. There are several things I have come to realize that all authors need in order to build an e-mail list. I’m sure everyone knows of these or at least has a general idea of them but I would still like to go over them as I would like to share my findings and thoughts about them.


I realized is that building an e-mail list requires you to use an exterior mass e-mail site or app such as MailChimp. Call me crazy but I was always under the assumption that you could use your regular e-mail and that made me think it was time consuming and even an out of date practice. I guess we all have silly thoughts when we don’t know the first thing about something and don’t do our research. I have come to realize now that sites like MailChimp help with the e-mail list process and allow a person to message their followers and subscribers all at once. I decided to go with MailChimp because it’s the one site I’ve heard about most often and most recent so bare with me if you use another similar site. I have started using it for a second time(first time I was not ready and didn’t have anything planned out) and it’s been a bit of a stressful headache. It took me a while to get used to but I was able to create a profile and upload some members from my website along with others who have given me their e-mail because they requested I add them when I get a list started.


A landing page. For the longest time I didn’t know what a landing page was. Sure I had seen them countless times on websites but never gave a thought as to what they were, how they worked or that they had their own name. A Landing page is a page on your site or a page that pops up when you click a link. It’s purpose is to get people to join your e-mail list and of course you should give something in exchange for their e-mail such as a free book or access to something. When I typed in “What is a landing page?” It gave me a page that lists sites that allow you to create one, I went with the first one, Instapage. I had no problem making a landing page after I figured out how everything worked of course. My issues were well. hopefully questions everyone else has had. Where do I put my landing page? How do I set it up to connect people to my e-mail list? Where and how do I promote a landing page? Luckily MailChimp allowed me to sync my list and account to Instapage so anytime someone becomes a follower it adds them. I still have a bit of learning to do but I sent out my first mass e-mail to my followers and so far so good.


Another thing I have realized is that while building an e-mail list sounds intimidating, seems challenging and time consuming you have to at least try to build one because you need people who enjoy what you have to say, what your write and the work you put out. It’s hard enough putting out a work to everyone and then trying to promote and market it. A list of followers that you can e-mail allows you to have just that, a following. If these people are into your work then they are the first people you tell, they are the ones who will be interested and maybe even help spread the word about you and your work and build your list. I recently watched a webinar where this author went from having no sales and no followers to over 30,000 followers and an annual income so high that he was able to quit his day job. Now I’m not saying that this will happen for everyone but it should at least serve as a goal, as something to look at and make you realize that building an e-mail list not only works but isn’t all that bad if you really try and apply yourself. So why am I sharing all this with you? Because I want you to know that I’m trying it out, I am finally going to try and build an e-mail list, author platform or whatever you’d like to call it. I’m ready to try to expand my reach and hopefully gain a solid following and one thing I would love to hear is your thoughts and your experiences on the matter. God knows I’ve seen enough people talk about it already but now my eyes are wide open and I’m ready to try this out and I’d love to hear how building an e-mail list has worked for you or maybe how it hasn’t whatever your thoughts and experiences are I’d like to hear them.



So it’s been two years since I wrote this post so I thought I’d give an update on how it’s gone for me. Started off I only had about 20 subscribers and I didn’t really interact with them. A while back I gained over 400 new subscribers as part of an event I took part in on Facebook. It’s a bit unconventional but at the same time is totally legit. Those who were not interested quietly and quickly unsubscribed and I ended up with around 417. I set up my five e-mails to which all new subscribers receive upon signing up. They got them within a few days and over a week. I even sent them my first book free as well as create a book just for any new subscriber. My results? Well here’s the downside to my new subscribers. Since gaining them I have seen no new reviews on my book and have not had anyone write me back their thoughts on questions I’ve asked them. I have seen a spike in members for a group they can join but it’s been quiet for the most part. However, I also realize that I need to keep up my list and keep writing them to let them be a part of something and give them value. If you don’t interact with them and keep them updated you’ll never see the results you want.


Finally, for those who have a mailing list exactly how many e-mails/newsletters should you send out? You don’t want to come off as a spammer and if your not always busy some e-mails may be forced. You want to set up a series of e-mails your subscribers will automatically receive upon signing up. You can spread them out to when they will send, every couple days or a week are usually recommended. After that It’s good to touch base with them upon your choosing. I would suggest once or twice a month so they are updated but your also not bombarding them with e-mails. Since I wrote this e-mail I have since started using Mailerlite, a site that allows free e-mail automation unlike Mailchimp to which you have to pay. Below are my e-mail lists, one for my crime thriller fans and the other for my horror and horror poetry fans.




Crime Thriller: