|Posted on May 16, 2016 at 3:50 PM||comments (1)|
So as part of the anniversary marking the 3 and 4 years of two of my books releases I decided to do a free days and Kindle Countdown Deal for them. I did free days for my poetry book Like A Box of Chocolates and I had the deal run for 5 days from April 26th to April 30th. I also held a Kindle Countdown Deal for my western horror A Bloody Bloody Mess in the Wild Wild West for 7 days from April 26th to May 3rd. Below are my results.
Free Days for Like a Box of Chocolates:
Day 1- 18 downloads
Day 2- 8 downloads
Day 3- 125 downloads
Day 4- 16 downloads
Day 5- 38 downloads
Total- 205 downloads
KCD for A Bloody Bloody Mess..:
Day 1- 1 download
Day 2- 1 download
Day 3- 1 download
Day 4- 1 download
Day 5- 1 download
Day 6- 0
Day 7- 0
Total- 5 downloads
So as you can tell from my free days I did pretty well with my best day being April 28th which was a Thursday. I generated 125 likes that day and my book peaked all the way to #3 on Amazon Best-Sellers list for Poetry. It was after that to which I tried hard to try and push downloads to get it to #1 but I unfortunately never reached that but I am very pleased to have had a book reach #3, I consider that quite an achievement. I don't know what site produced the most downloads for me as they don't provide that information and I promoted on quite a few sites. You can check out the complete list of places I promoted my free days on IndieListers just look for my book Like A Box of Chocolates on the list.
As for my Kindle Countdown deal well it bombed. I promoted on the sames sites when I could and promoted on ones that allowed discounts to be listed but for some reason the downloads just weren't there. The book went from a normal $2.99 to $0.99 for the seven days but I only averaged a download a day until I got nothing the last two. It generated me just $2.72 in royalties which I wasn't happy about but if anything it's an eye opener and learning experience. It was a total loss as the book peaked all the way to #15 on Amazon Best-Sellers for Horror and averaged out at #20 for most of the discount days and for a week after it ended. This promotion helped me realize what I should do for next time which is perhaps spend a little money or promote it in more places to build awareness.
Overall I would say I got the best of both worlds from my promotions as my free days got me massive downloads and my discount deal got me barely anything but I am glad I did them and it helped spread awareness for my books and who knows maybe I'll get some reviews out of it as well. I would also like to mention that eBookBooster gives you a list in alphabetical order of places you can submit your book. It costs money but I went to all the sites manually and I'm glad I did because not all of them were functioning sites as some had broken links, the site was no longer up or there was no page in which to promote. So while I do suggest eBookBooster I suggest you not pay for it as it's better to just do it yourself and it doesn't take that much time. Also Author's Marketing Club has a feature that allows you to promote your book to a ton of sites. Premium Members can do it with one click while regular members like myself do it manually, again that I will leave up to you. Also it's good to run promotions on places like AwesomeGang, Prettyhot.com and DiscountBookMan, they all run the same but they promote your book on the day you ask them to.
Those are my results for my free days and kindle countdown deals fro my books and I hope my experience and findings will appeal to you as I shared them for this very reason. Feel free to take what I said and apply it to your own promotion deals and feel free to comment telling me about your experience. I will also gladly take any questions you may have on anything I may have left out.
|Posted on December 23, 2015 at 2:00 PM||comments (0)|
One way in which Amazon helps us as authors is to allow us to use one of their deals when the book is enrolled in Amazon KDP. There’s the Free Days which an author can make their book free for 5 days(but it doesn’t have to be consecutively) and Kindle Countdown Deals which lowers the price of an e-book for 7 days.
First, back in October I decided to make my first book, The Macabre Masterpiece free for 5 days. I made all 5 days consecutively and a week before the book was free I went to sites that allow you to list free books. Note that I only went with sites that allow you to post your books for free, I did not pay for a post. I won’t lie I did a bit of scrambling with getting my book on some sites but it paid off in the long run. Two sites I used that helped a lot were AwesomeGang and Authors Marketing Club. Both sites have a list of places where you can promote your free days of Kindle Countdown deals. Again I only went with the ones that were free. Aside from this I of course promoted my free days on social media using Facebook and Twitter. You can use other social media sites if you wish but these were the only two I used because they were the only two of social media that I used to which I thought my deal would be most noticed. Also Facebook and Twitter are your best bets. Now here is how I did for my 5 free days:
Kindle Free Days:
1st Day October 27th- 9 downloads
2nd Day October 28th- 2 downloads
3rd Day October 29th- 7 downloads
4th Day October 30th- 13 downloads
5th Day October 31st- 5 downloads
Total downloads- 35
Now 35 may not seem like a lot but I think that’s a very reasonable outcome. While I didn’t receive any royalties from it I did get the book exposure and even got a review out of it. Also I did it around a time when I thought I could get the most productivity which was around Halloween. This wasn’t my first time doing free days but it was my first time doing it where I actively went to sites to promote the free days to gather exposure. Seeing that it wasn’t that bad of an outcome I think it’s definitely a solid first start. I know what worked and what didn’t work and it will help me for the next time I decided to enroll my book for free days.
I then decided to try the Kindle Countdown Deal for my second book, A Bloody Bloody Mess in the Wild Wild West. I used the same two sites as last time and any of the sites I used that also did Kindle Countdown I went with. I also looked up places on google that I could use. I came across two sites of people who also tried a Kindle Countdown deal and they listed the sites they used. The first was RachelBurke.com and the other was Chrisburke.wordpress.com. I went to all the sites that I felt I could used or wanted to use and listed my book there. Mind you, I ended up getting several rejections the day before telling me that my book either didn’t qualify to be listed or another reason. Since I posted it on 20 plus pages and several were rejected I still had about 16 places where it was still to be listed. So what I did was choose my days. I started on Thanksgiving then from Black Friday through the weekend, to Cyber Monday and the two days after that. Here’s how I faired for my 7 days:
Thanksgiving November 26th - 1 sale
Black Friday November 27th- 1sale
November 28th- 1 sale
November 29th- 1 sale
Cyber Monday November 30th- 0
December 1st- 0
December 2nd- 0
This was not a very productive deal. I started off well averaging a sale a day but it’s obvious I could have done much better. Through seven days I only sold 4 copies. I definitely could have done better and this more than the Free Days was a learning experience. I made just under $6.00 in royalties and now I know that I should a few more sites maybe around 30, promote efficiently. One thing I did not wish to do was pay for a guaranteed listing. Perhaps it may have helped but I find paying for a guaranteed listing to be too much of a gamble. Either way these are my results, you can learn from them and take what you wish. What to do and what not to do. One thing it’s taught me is that I now know that I can definitely try to do a lot better and I should even set a goal for myself next time.
This post is a part of the Festive Spirit Blog Hop: http://francishpowellauthor.weebly.com/festive-spirit-blog-hop.html