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What's In An Author Media Kit?

Posted on December 24, 2015 at 2:00 PM Comments comments (0)

What is an author media kit? It’s a variety of promoting tools you probably already have written and use anytime you need to market your books on sites. A media kit is all of the important tools all in one place and it makes it easier to send and have people report on them.


So exactly what goes in a media kit? I’ll make a list below but you want to take anything you have on your book such as the synopsis, buy links, social media links and other type of tools so anytime someone asks for any of them or all of them, you have them all in one place. Here is what a good media kit should contain:


Author Bio’s-


Having one bio just doesn’t cut it. I know it seems easy to copy and paste the same one over and over for interviews and guest posts but that’s not a good practice. You want people to know different things about you, you want them to get to know you, using the same bio doesn’t do anything.


You need around four or five and depending on how you want them to be. I’ve read that it’s good to have two- line, short(50 words), medium(100 words), large(400-600 words) and even a speaker introduction.


I personally have found that it’s also good to write in 1st and 3rd person. It’s hard to tell which is proper as sometimes you know and others you don’t. Sometimes sites will tell you which they prefer. This is good to do because in some cases you’ll need to be formal and make it seem like someone is speaking for you and other times you’ll want to seem like your personally telling people about yourself.




Every book needs a synopsis in this case you’ll need at least three. The first one you need is the one that is on the back of your book, this will be the main one you use or refer people to.


The second is a medium length one which you use when you don’t want to use the same old one and when sites ask you to use a synopsis but not the one on the back of your book. Keep it straight forward like the one on your book but also be direct as this one is less than the other.


Finally you’ll need a short and quick bio around one to two sentences. This one will also serve as your book pitch. When someone asks what your books about and you don’t have much time to tell them the synopsis you tell them this. Since it’s short you tell the overall plot of the book, the setting and th genre and condense it all into two powerful sentences.


Buy Links-


This one is pretty self explanatory. Take all the links your book is available both e-book and paperback whether it be Amazon, Createspace, whereever. List them all on here to make it easy to access when you need them.


Press Release-


In my opinion this one is optional. I find press releases to be out of date and only necessary if your really trying to push your book forward by trying to contact a magazine or newspaper. If this is the case then you’ll need this handy. You’ll want to have your contact into such as your number and address on the top like a resume and then be detailed about your book and simple enough that it doesn’t come off like a desperate sales pitch. Be casual and explain it the best you can. Make sure you put a call to action by leaving a link to your site or another.


Contact Info-


Include all your contact information such as e-mails, phone numbers and social media profiles. Again people and reviewers will want as much contact info on you as they can so having them all listed will make your credibility better.


List Your Audience


This is more important for you to have as a reminder than for your potential reviewer or sites but still important. There are three important parts of an audience you should consider.


Mission Statement- What is the overall message you want people to know about your book or the genre to which your writing? Do you have a code or rule about your writing? A mission statement helps you figure that out. It only has to be two to three sentences but it should be strong enough to let you and your readers know what you set out to accomplish with your latest book or what you wish to accomplish by writing.


Who Does It Help- If your writing a non-fiction then it will be fairly easy to know who you are helping. If your writing a fiction then you’ll want to look into your genre and what the topic and plot of your work. Is there any way you can help or reach someone in particular with what you’ve written? This is helpful to establishing a detailed idea of who your audience is.


List all those who will enjoy- Make a list of every group, person, book lover, genre lover who you think will enjoy your book. Again this list is for you personally but it helps you remember who you are targeting.


Book Review Excerpts-


Every once in a while you’ll want to showcase your book by having small excerpts of what people have thought so far. The best way to do this is to have some reviews handy so that way when you need them or need to tell people, you have them on hand.


Finally if you want you can also include a small sample and include a professional photo of your self and of course have the book cover photo as well. This is basically what you need for an author media kit. Make sure you have all of these and they are well written and well organized so that anytime you need any of this info or people are asking you have it all set and ready to go.


This post is a part of the Festive Spirit Blog Hop: