|Posted on May 9, 2016 at 4:20 PM||comments (0)|
One thing I recently found out about Amazon is the descriptions for books. Too many people just use the same ole synopsis and plop it on there to use as their description. Did you know there's a way to enhance your description and make it stand out so that it's more catchy and appealing to potential readers? A description should consist of four key parts:
1. First you want to think of a short and enticing creative headline as this will be the first sentence a potential customer will see. Make it gripping it may take a few tries so play around with a few headlines and pick the one you think is best. Instead of a sentence consider using two or three powerful keywords that explain the book and catch a reader’s eye.
Next choose a second headline, this will go below the first, again make it creative and catchy but don't be cliche. A strong sentence that backs up the keywords but also drives forward and delivers to bring the reader in even more.
2. A synopsis. I know above I said not to use one but I meant don’t use the same one that’s on the back of your book and on your paperback page. You want to write a new synopsis that really taps into the readers emotions or in the case of a non-fiction book helps solve a problem. You don't want to ramble on so paraphrase and condense your new synopsis into a couple sentences.
3. A selling paragraph, just a few sentences that use strong action words and adjectives.
4. A strong call-to action (CTA), write something that brings the reader home full circle and gets them fully invested in getting a copy of your book.
You should spend most of your time on the first and last line of your description.
One final thing that will be more appealing is using html code to bold, italicize, or make lists for your descriptions so that certain words and points stand out over others. A little goes a long way so you don’t want to over do it.
*Note that this only works on Amazon Kindle so you'll need to go into your Kindle description page to do this.
These are just the basics on how to create great descriptions and to make the first two headlines stand out. For a complete rundown on how to make your Amazon Description stand out and how to properly format it check out the following links:
How To Make Your Amazon Description Stand Out-
How To Format Your Amazon Book Description-