|Posted on July 5, 2016 at 11:15 PM||comments (0)|
Should you pay for reviews? It's one of those questions you see people ask constantly and there is a good share of mixed opinions on both sides. Well let me in very simple terms put it to you like this..do not under any circumstances ever pay for reviews for your books! Now I bet your wondering why I am so strong about my opinion well I will explain it to you but first remember this. Reviews are not fully for an authors benefit they are for readers to check out to get an idea on books. I do disagree with the whole "Reviews are not for the author" again not true, they are but they aren't solely for the author. An author can use reviews to build credentials for their book so it stands out and because any book looks good with lots of them. To the question at hand though, why shouldn;t you pay for reviews?
The first reason is because it's not a good practice. You don't want to rely on spending money to get reviews when you can spend money on much more reasonable things toward your book. I don't have many reviews for my books but at the same time I don't want to spend a ton of money to get them either. Also I feel paying for them makes them feel less worthy, I like earning my reviews, I like the idea of getting a sale or enticing someone to by my book or getting a review out of no where. It's just not a good practice to get reviews that way. Another reason you shouldn't pay for reviews? The cost. Everyone always mentions Kirkus. Kirkus this Kirkus that. Do you know what Kirkus is? Unrealistic, Not for everyone and most of all way too expensive. I've heard it costs well into the $400-500 range which is just ridiculous. Also there's no guarantee you'll get your book in. Look, just because I'm against it doesn't mean you should be, I mean if you want to give them a try by all means I'm just telling you that your better off working your butt off getting reviews or simpler easier ways just not paying for them by using Kirkus.
Another reason you shouldn't pay for reviews is because you may end up with results you may not be happy with. We all want 5 star ratings and reviews, let's not sugar coat it, we do. As authors we all want our books to be best-sellers and 5 stars all across the board with nothing but good things..well again not realistic. This is most certainly true with book tours. Book Tours are great if you want people to feature your book, have you do a guest post, cover reveal but reviews not so much. Why are book tours bad for reviews? Two reasons: One, not everyone is going to enjoy the book and your not getting all good reviews and two, people tend to cancel and it's not guaranteed so when your told you'll get 8 reviews and you end up with 4, chances are your not going to be very happy that you spent such money. I know this happens because it's happened to me. it didn't discourage me from trying it again but it did make me re-think and now if I were to do a book tour it wouldn't solely be to get reviews it would be for everything and if someone wanted to review then I'd consider that an added bonus.
Finally there is another reason you shouldn't pay for reviews and it doesn't involve money..your thinking huh? What does he mean? I mean review swaps. They mind as well be considered paying for reviews because your not paying in money your paying by agreeing to give someone good praise for their book if they give praise to yours. NO, NO, NO! This is not only not good to do but it's downright frowned upon for authors. It means your only reading a book and pardon my french(kissing ass) so that you get a good review. That's not realistic and nobody wants to look at reviews for a book only to notice they have a ton of 5 star books and lots of them sound as though the person read the back cover and just through something together. You should never do a review swap because they aren't honest and in my opinion it's the same as spending a ton of money on getting them...don't do it, it's not worth it. So in the long run remember the keys to what you have read and why you shouldn't pay to get reviews. There are many ways to get reviews without paying such as joining Author's Marketing Club and trying their Review Grabber Tool, going onto Goodreads and ask for reviews in appropriate groups and folders, running a giveaway on Goodreads, Amazon or Rafflecopter, etc. These are just a few ideas but any idea is better than paying for reviews.