|Posted on July 6, 2016 at 11:30 PM|
As authors we have all been told to try or have at least thought of trying Facebook Ads. First and for most if your an author and you don't have a Facebook author page then you need to go make one right now(Go, Go, Go!). One thing we always here is why Facebook stinks when it comes to promoting because they don't let your followers see your posts. Well newsflash: Facebook wants to make money just like everyone else. Facebook Ads are not the worst thing in the world, believe me it took me some convincing but 2 webinars and a ton of research later and I can sit here and tell you that running a Facebook Ad is something you need to try at least once. I also recommend researching how they work or for an even better idea of how to run one smoothly that you check out some webinars from Mark Dawson as he has made millions from running Facebook Ad's and is a master craftsman at them. A Facebook Ad is the thing to do but what do you run an ad for? Well I will give you a rundown of what you should and should not make a Facebook ad for.
What to run a Facebook Ad for:
Lead Generation Ad- This is where you run an ad to gain followers by obtaining their e-mail address and you do so by using the ad to bring the person to a landing page. A landing page is where you tell the person if they join your mailing list they will receieve something free from you such as a book in a series, a character graph, an exclusive freebie, etc. A lead generation is the recommended ad to run if your considering what to run an ad for. It's a great place to start because naturally you want to build a following to gain fans and frequent buyers of your book and you do so by this. It's recommended over sales directly because your giving people free stuff and if they like what you have to say and your work that your offering all for free then chances are you gain not only their trust but you've made them a fan and constant buyer of your works whenever they come out.
To Get Sales Directly- First off you'd click on "Send People to Your Website" to run an ad to sell your books directly. You can choose to send them to your website or you can send them to Amazon, it's up to you. I've been told this isn't the ideal thing to run an ad for but it's certainly not the worse as it's second to Lead Generation ads. This is for when you want to run an ad to gain sales without wishing to build an e-mail list, Also it's good if your like me and your still in the process of getting the landing page made and trying to get more e-mails. Running an ad for sales is a good way to test the waters and see just how good your ad is. If it's good enough and you target the right people then not only will you get more sales but you may even get return customers without having to get them to your landing page. So getting sales directly is another good reason to run an ad.
Promote Your Page(Get More Followers)- This is a good thing to run an ad for if your just starting out a Author/Business page and want to gain some followers. Of course you want to target the right audience just like you would with any other ad. I actually ran my only ad for this back when I was a couple months in to having created my page. I generated around 150-250 followers and I targeted people who were fans of my two books at the time and the type of writing I do. I would also say this its good to run this for when your getting ready to do a giveaway on another page. Of course you can run an ad for that too but in the event you want to focus on the giveaway directly and not have to worry about promoting it from all spots. Basically it's better to run an ad for your page as a whole than it is to run an ad to boost your individual posts.
Raise attendance for an Event- As I stated above perhaps you want to build up your followers as a secondary thing while your running a giveaway on another page. Well if you want to run a giveaway and tell people on Facebook about it you can and should run an ad for that as well. Again you want to identify your audience, target them as you would with any other ad and tell them about the giveaway or whatever type of event it might be and explain where and why they should check it out.
Get video views- If you have a book trailer or made an informative video explaining something or your giving people some promoting and marketing tips then running an ad to get views for the video is a good way to go. I don't know too much about it and I don't know how well it works but it does seem like it could work as good as most ways I've said to run an ad for. It's something to consider.
Increase Brand Awareness- This is new for Facebook ads. It reaches people more likely to pay attnetion to your ads and increases awareness for your brand.
What to NOT run a Facebook Ad For:
Boost Posts- You know when you make a status about your book on your page and you check back in a few hours expecting to see hundreds of views and you only have 17? Or when you have a post doing so well that Facebook suggests you run an ad to boost the post? Yeah..you don't want to do this. The reason you don't want to run an ad for it is because it's redundant and pointless. Imagine running an ad every time you posted something informative? You'd be doing it a lot. It's not realistic and benefits Facebook more than it benefits you. Plus as I opened this section, they want you to run an ad for both your statuses doing poorly and strongly. Facebook's algorithms prevent your posts from reaching all your followers. They base who will see your content based on what they think your followers want to see...dumb right? There is a simple way around this so that you don't have to waste time and money on an ad to boost posts. One thing to do is post images related to what you wish to talk about. Images tend to generate more views then regular text statuses. Also sharing other people's posts tend to get more views because they are feeding off multiple pages. You can also add something if you wish. I will note however that this may no longer be possible due to Facebook changing how you can log in as your business page. Do not run an ad for boosting posts.