|Posted on July 11, 2016 at 4:05 PM|
So your looking at your website stats and your sales on Amazon and you notice you have a decent amount of traffic from other countries. What does this mean? Should you do something about it and if so, what? Before we answer these questions let's first understand the basics. When you create a website and you put up a page for your books and you put out great content in blogs(you are putting out quality content right?) naturally people are going to visit your site. Not only will people visit your site and check it out but chances are they may be from another country. Let's first explain how it is your getting all this traffic from other countries. It comes down to tags, hashtags and most importantly; keywords. When you put tags and keywords into your titles and posts there are people out there looking for the very type of information your providing on your blogs. If your using the proper tags and keywords then chances are your page comes up first when they type in certain keywords and since people in other countries all like books and learning about certain types of information this is why you get visits from them. Since creating my site back in 2011 I have seen people from dozens upon dozens of countries including small islands I didn't even know existed. But is it a big deal and should you embrace appealing to other countries? The answer is yes.
When you get any type of publicity, acknowledgement or sales in any place you're going to try to figure out where, why and then try to capitalize on it to get even more. When these sales and acknowledgements are coming from other countries then just like any sale your going to analyze it, ask yourself why and try to appeal and tackle that aspect. One thing that would be good to do is to see why they are targeting a book of yours or content you provide and make the most of it. You should try to get sales any way you can and make the most of any opportunity this especially includes going after potential customers in other countries. It doesn't matter if they are in another country but the simple fact that your being noticed means you should try to embrace it and get sales wherever you can. Remember, any sale is a good sale so if you live in Chicago and you find out someone in Austria has bought your book then look into what made them buy and try to see if you can get more sales in Austria.
I came across a thread on Goodreads where a woman noticed her book on a website that she wasn't familiar with. Naturally she assumed at first glance that it was a piracy site but it was in fact a book site from the Phillippines called National Book Store. This is where people from the Phillippines can get books and they can due to the fact that Kobo owns them so they are an affiliate of Kobo. I checked it out and typed my recent book Opium Warfare which is available on Kobo into the search and sure enough it came up. I then looked at the price, figured out how much it translates to in U.S dollars and then I asked myself if I should try to appeal and target to people in the phillippines. If I did all I'd have to do is refer them to that site and it would likely count as a sale for me because it's owned by Kobo. If you're struggling to sell in your country is it a bad idea to try and appeal to another? I suppose it depends but I think in the long run no. As I stated earlier a sale is a sale no matter where it's from so if anything just broaden your target audience and try to appeal to them in a different way than you would your normal audience, at least when it comes to trying to reach them. Should you appeal to other countries? Absolutely. Make the most of any opportunity that comes your way.