|Posted on July 19, 2016 at 4:40 PM|
Nothing in life is free. You've heard the saying constantly and more and more as we rely on things the more they are no longer free. There are two things in life to know about any product, website or selling point, they are either not free or they are free until they aren't and eventually there will be a price. Obviously I'm being very broad here in the sense of referring to "free" with everything we spend money on but let's narrow it down to the publishing and book industry. Whether it's publishing a book or promoting a book you as a writer have the choice on whether or not you wish to spend money. If you want to publish you're book for free your inclined to do so, if you want to spend a little money or spend a lot because you don't feel like doing any work than you're also inclined to do that. Promoting can in a sense be the same way but leans more toward not being free. You can promote your book for free however you will soon realize that it only goes so far and that if you wih to make big on some of the stuff your doing now for free that....you'll have to spend money. This article will take a deeper look at the promoting and marketing aspect of books and how as the infamous saying goes nothing's ever free.
The first thing to realize is you can be successful using free ways to promote and market it just takes an investment, lots of dedicated time and sticking to what works best for you. However in most cases and if you're like me you wish to promote and market for free but not entirely for free which I've come to realize just isn't going to work. My philosophy is this: Promote for free and spend small and only when you have to. The problem? All the small things I find that will be useful to me aren't free at all. Call me crazy but I'm mostly optimistic about things when it comes to selling books I couldn't be further from it. If you manage where you wish to spend your money then chances are you'll be okay but I feel like the business is getting more and more about money and less about the value and enjoyment of the books themselves. It seems like no matter what promotion you want to use, what website you want to join or what ad you want to use it's either not free or it's way too expensive. I'm a realist, I see things for what they are, I also like guarantees and making my money back. Does that make me a bad person? No it just means I like to know that what I invest in has promise, is going to work, and I not only get my money's worth but then some. Of course not everything can be guaranteed but again it just seems like in this business you really have to know where your ducks are nevermind have them all in a row.
What is the truth? You're going to spend some money to promote and market, it's inevitable. The key is to spend accordingly and when you can except there are certain things that must be constant and are monthly. For instance if you want a top notch website with unlimited access to things you have to pay a fee plus if you want your own domain you have to pay a fee. If you want to join a mass e-mail site like MailChimp and send out outmated e-mails theres a fee. Get past 2,000 subscribers? There's a fee. If you want to join two just two promotional author sites there's a monthly fee. You want to join a class on how to help your sales? There's a big fee. This is what gets me, if you add all that up it's a big sum and if you don't have income your not exactly keen on forking all of it over nevermind if you have it. What all these fees say to me is your spending all this so you can have ways to sell your book but however much your spending on all this you now have a goal that you must reach or else it's a fail. You don't have to agree with this premise but it's not wrong. By spending money monthly on your website, domain, two promotion sites and your automated e-mail subscriber list your giving yourself a goal of sales you have to make and it isn't realistic, what it is is a vicious cycle. Priorities are key here and I more than anyone am all about organization and making money but as the saying goes, in order to make money you need to spend money. Yes but you also don't want to invest everything and end up broke either.
This isn't a rant so what is it that I'm saying? I'm saying nothing is free, I'm saying that not everyone has the money to invest and spend everywhere they please. I'm saying that I know it's a process but they don't make it easy but then again why have it easy when you need to work? Ah another cycle or irony. You're already working yourself to the bone to write your books so why should you have to work at spending money on so many things? I suppose a very simple answer is well if this helps your books making a ton of money and your getting tons of reviews out of it then you shouldn't have to worry...it's just not realistic or guaranteed enough to attempt though. Take time and research what you want to spend money on. Manage your money wisely and think of how much it will cost you yearly rather than monthly and if you can pay something in one shot you probably should. Too many sites have these pay later or pay monthly, yes it's convenient but I'm talking about the ones where it's one shot and done. I'm talking about pay once, don't worry so you can focus on your monthly fees. Your books aren't going to sell themselves and eventually your going to have to spend money, all I'm saying at this point and the message to take here is to figure out what you want to do and how you want to do it. Spend accordingly and make sure your investments are the right ones.