The Plasmatic Writer

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Are Videos A Good Marketing Tool?

Posted on June 12, 2017 at 3:40 PM

Videos. We all watch them and we all enjoy them. Whether it’s for entertainment value or to gain information and knowledge. Many make videos in order to demonstrate a feat or to teach others their knowledge on a topic. For authors this is no different but are videos a good marketing tool for them? I’ve come across several articles and heard from many people that as an author you should be making videos. Whether it’s a small video or a long one you should be getting out there and recording video of yourself or something in order to gain a following and provide entertainment and info for people to let them become interested in you and your work. You know those articles and people I mentioned? Yes they’re in the book marketing industry meaning they mainly want to help and they write non-fiction. So it’s easy for them to make videos as they have plenty to provide but if you’re a fiction author is making a series of videos a good tool? Don’t get me wrong I’ve seen lists of things fiction authors can do to provide valuable content to their videos in order to gain followers and reach their audience but the big question here is, is it a practical tool for a fiction author to do?

Video marketing is no doubt huge right now. Some of us have the attention span of fish and it’s why they say we need to get in on the video trend now. We need to be able to entertain or educate when doing videos or otherwise we risk the viewer tuning out and looking into something else. A video shows people that you are for one real and seeing you let’s them know whose behind the content and why they should care. A video in the sense of marketing for an author is to let people know you value and care about what you do and you wish to get your point across and what better way then to showcase yourself or your words or a slideshow? I personally feel as though it’s easier for non-fiction authors to provide solid video content because they are likely being shown talking about and teaching information that people can use and apply to help them. Fiction authors on the other hand have to be more creative and really think about what they want to put in their videos. As you may be able to tell from this I don’t do video outside of book trailers. Should I? I want to know what I could record video doing and I want to know if it would be worth it. Seeing as it’s the thing to do right now I say it’s worth taking a shot but from an overall standpoint I ask whether it’s truly worth doing and if it’s for everyone.

So are videos a good marketing tool? While I am asking I am leaning toward yes but also that they aren’t for everyone. I say they should be made by both non-fiction and fiction writers but again they aren’t for everyone but should at least be tested to see if they work for that individual. A video should be like a book in the sense of what I stated earlier, it needs to either entertain or educate or both. Remember Vine? Vine lives on in memory and in irony in the sense that you took quick videos and now it’s as gone as quick as it’s purpose. Vine may have been small quick videos but the idea behind it was simple, if you can get people’s attention in a short amount of time then your doing something right. Is video right for you? I have been asking myself this for some time and the more I hear I should be doing it the more I feel I should at least give it a shot. The plan of action should be to at least try it if you aren’t doing it already and have a goal and idea in mind before hand. Is video a good marketing tool? All signs point to yes but I say the verdict is still out as to whether or not it’s a proven asset for everyone.

Categories: Are Videos A Good Marketing Tool?, *Book Related

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